Ritu

Ritu

Hi, I'm Ritu. I work on ConnectSafely.

This page is the written version of a three-part series I made about running LinkedIn from Claude. Everything in it is here — every prompt, the diagnostic, the setup, and the parts where this genuinely does not work well. Nothing is held back behind a comment or an email form.

If you only take one thing from this page, take the three-number diagnostic in the next section. It costs you nothing and it will tell you which half of your outreach is actually broken.


The arithmetic nobody actually does

There is a version of LinkedIn that works, and everybody already knows what it is. You open somebody's profile, you read enough of their posts to find something you can genuinely respond to, you work out whether this is even a sensible week to be talking to them, and then you write to them about that.

That is about ten minutes a person. It is not difficult. It is just slow, and it is the same ten minutes every single time.

So almost nobody does it. What people do instead is the fast version — one template with a first name dropped into it — and the fast version is getting worse every year because everybody has the same one.

<aside> 📉 This is measurable, not a feeling. Expandi analysed 13.2 million messages. The reply rate on connection notes fell from 3.5% to 2.2% between May 2025 and April 2026. Not because the messages got worse. Because there are more of them.

</aside>

That leaves most people with two options: small and good, or large and ignored. That is the actual problem, and it is the one worth solving.

Part 1 — Why LinkedIn stopped working for you (2½ min)

https://d2ehv4qhihc5sm.cloudfront.net/linkedin-articles/claude-linkedin-playbook/01-the-problem-720.mp4

This part sells nothing. It is the arithmetic, the decay in template reply rates, and the diagnostic — no product mention at all.


Before you fix anything: which half is broken

Do this before you change a single word of your messaging. There are three numbers, and they only mean anything when you read them together.